Facebook Advertising: A Complete & Comprehensive Guide
Let’s Learn About Facebook Advertising
All Thanks to the Social Media for Existing!
Social Sites have been the most effective digital marketing services for getting more clicks, conversion rates, and impressions history. But, have you ever thought of the number of active users on Facebook? To be precise, the figure is 2.93 billion.
Surely, that’s an impressive figure, but Facebook advertising is all about delivering your purpose in front of exactly the right fragment of those people. Specifically, the potential people are likely to need your products or services. Imagine you already have a tool that can save time and money by optimizing your Facebook dynamic ads to get your message delivered in front of those most likely to convert. Many entrepreneurs use Facebook advertising platforms, especially those just starting without much experience or those without a big budget to spend. Anyone can boost their business growth with Facebook ads as long as they are enthusiastic about learning the basics.
Everybody is aware of Facebook advertising, but only some are aware of how to make the most out of it. We are so habitat to scrolling through the Facebook application and seeing through random ads that we almost do not seem to notice them. But for marketers performing Facebook advertising strategy, it is a powerful tool. Facebook Ads are essential to connect with your target audience on the world’s largest social networking platform. In this Facebook ads guide, you will learn how to start with Facebook advertising in India. We will learn the basics of advertising through Facebook, and the types of Facebook ads that can cater to your specific target needs to achieve your desired conversion goal. Let’s start exploring the types of Facebook advertising created to accomplish the strategic goals that can help you fuel your business growth.
Types Of Facebook Advertising
Advertisements on Facebook are created based on spreading brand awareness, conversion rates, or generating leads from the ads campaign. Each of these ad types has different objectives designed to achieve desired goals. However, some of the basic ad formats are mentioned below:
Image Ads
The most basic format to start running your campaign is Image Ads. They are easy to make and are the most effective way to represent your product or services. Image Ads prove to be a great all-rounder choice for any of the phases of your planned strategy. It includes boosting your brand awareness or holding a promotion of a sale to increase conversion rates. Though images are the superior way, they can be limited to use when you want to demonstrate the working of your products or show off multiple products. But make sure when you put in efforts to create quality images that stand out from the rest of Facebook.
Video Ads
Your video ads do not always need to contain filmed footage. It can be graphics like GIFs or other animations to hook your audience’s attention. Video advertising navigates high customer engagement. The only downside to video ads is that they consume a lot of time in creation. So always take care if you have a simple delivery purpose, then opt for image or carousel ads which might do the job more effectively and in less time. Tips to keep in mind while creating a video ad are to keep your video short and precise and always make a start that is eye-catching to get your target audience engaged.
Stories Ads
Stories ads are playful experiences that users observe while sliding through their stories on social media platforms. Advertisements through stories offer much more liberty of expression than simple images or video ads. With story ads, you can experiment with emojis and video effects to make an attractive impression on your viewers. Always use tools like augmented reality or motion to empower the viewing experience.
Carousel Ads
Carousel is great for using when you need to introduce your target audience to a broad range of products, as each image can have its specific landing page for that product. One can use this format effectively to narrate a story or describe a complete process by dividing each section across different carousel sections.
Collection Ads
A collection ad is a part of Facebook advertising strategies and gives an experience of mobile window shopping. One can call collection ads more advanced carousel ads because both of these ads give exposure to your multiple products. Collection ads merge with instant experiences that allow consumers to purchase products without leaving
Facebook Page. Always try to create an eye-catching image to make people click on the ad. For more detailed information read our article on the Difference between Facebook ads vs. Google ads.
Facebook Advertising: Why Should You Do It?
Facebook advertising stands out from all other social media platforms. Do you know the reason why? So, with approximately 3 billion active users on the platform, you can imagine the number of people scrolling through Facebook ads on a regular note. Here are a few reasons why Facebook advertising is essential yet beneficial to entrepreneurs and marketers:
Creates Awareness
The average person spends about an hour or so on social media. Among them, Facebook is the most widely used.
Reach size
The number of users being highest on Facebook makes it the most beneficial platform to reach out to the target audience.
Detailed targeting
Facebook advertising is unparalleled when it comes to detailed targeting. It knows in-depth about its users, and this information helps advertisers reach the target people with the right purpose.
There is so much to know about Facebook Advertising. Kyros Solution Pvt. Ltd., the best Facebook ads agency in Surat, would love to help you grab your target audience’s attention on a crowded platform such as Facebook, and we are one of the top SEO services in Surat that will help you reach your strategic goals and fuel your business growth to a next level.
