Search Engine Marketing Link Building – What Is It And Why Is It Important?
An Introduction To The Concept Of Link Building
SEO and link building are two peas in a pod. However, it does not mean that high-quality building links will give you a higher ranking on google. But it is often one of the reasons, among others, that some pages perform better than their competitors. Thereby it becomes vital to understand the importance of building high-quality links as a part of a successful SEO campaign so that a brand can compete for higher rankings and online visibility.
Link building is the procedure of building hyperlinks to your site from other websites. Search engines crawl the links between your website’s pages and the links between other websites to determine what counts as a good link. Google receives the signal from the link to your site that your site has a good calibre resource and is worthy of citation. A website gets a higher ranking from google if it has more backlinks.There are different link-building approaches that a brand can use if it is availing of Seo Services in surat. While all the approaches vary in complexity and difficulty, building links is one of the most tedious jobs of an SEO provider. Even all the links that are created are not equal.
Link building is a vital part of search engine optimization because it helps search engines determine new web pages and which web pages should rank higher. When a brand makes link building strategies, the focus should be on obtaining more links. You have already made great content that your readers want to share – not just building links for search engines. Along with link building, it is important to focus on –
- Authority and trust of the brand’s website
- Optimization of content and On-page SEO
- The loading speed of the brand’s website
How To Build Links For SEO
1 – Appealing For Links
Do you want a specific website to link back to your website? Of course, the best thing that a brand can do is ask the website owner’s permission for a backlink. However, it would help to make sure that this backlink from a specific website helps you achieve more benefits in terms of authority and web traffic.
- First, the website you choose should be linked to your niche or industry.
- The website exhibits great performance and is credible.
- Third, draft a genuinely captivating email pitch to persuade the website owner to accept the backlink request to your website.
2 – Obtaining Links
Obtaining links means you do not contact the website owner regarding backlinks; rather, they link back to your website. Earning links happens when you make high-quality, useful and informative content that other website owners of your industry find useful. According to Google Webmaster guidelines, producing useful content usually brings in more benefits. Links are considered as editorial votes. The more beneficial content a brand produces, the more link requests you will get from other brand owners in your niche. When you earn backlinks to your website, it is the perfect signal that your link-building skills are working.
3 – Acquiring Links
A brand can also buy links to get backlinks to top-performing websites. A brand needs to be quite picky when buying links, as you are investing money to get more returns from it. You should always narrow down top-performing sites in your niche while building backlinks. Once you are done with the metric-specific approach, contact the website owner with a compelling email to secure backlinks commercially.
Things To Consider While Evaluating Link Prospects
It will help if you keep the following things in mind while evaluating websites for link building for SEO –
- Attractive and captivating visual and written blogs, web pages, etc.
- Do they have good advertising policies?
- Which sites are their links pointing to?
- Does the author has a good reputation, or is he famous?
- Who is in charge of the content of the website?
- How do users engage with the site, and where do they find them?
Tools To Assist You In Link Building For SEO
You can say that an SEO service provider spends the maximum of their time in link building. But the results of an effective SEO link building can be very long-lasting. Let me tell you about the tools that you can use in the process –
Google Search Console
Google Search Console is a vital tool if you want to carry out your link-building for SEO. It is 100% free and efficiently bridges the gap between a search engine and your website. Furthermore, it helps you take appropriate actions by identifying issues and optimization options.
Ahrefs focuses mainly on off-page SEO. However, the paid version of this tool provides many amazing properties that bolster robust link building.
Site Explorer – Get a bigger picture of your backlink profile by taking any URL across the internet. You can examine your competitor’s profiles, find out the sites they have linked to their website and try to gain link build-up to similar websites.
Content Explorer – Search for top-performing content in your niche by using keywords. Then, inspect the site’s link profile to determine what is suitable for your website’s SEO.
Alerts – Analyze what your competitors are doing by getting notified every time a site loses or earns backlinks.
Reference URL: https://ahrefs.com/webmaster-tools
Moz provides various tools for SEO. However, a link explorer from Moz is mostly preferred for link building. The premium version of this tool provides more in-depth details about backlink information, broken links, potential link-building opportunities and competitors.
If you are looking for an end-to-end website audit, screaming frog is your perfect choice. The tool is ideal for both off-page and on-page search engine optimization. In addition, screaming frog helps you recognize the broken links and redirects. In this way, when users navigate through your website, they won’t get lost. While the paid version of this tool has many additional features, the free version is still a good choice.