A brief introduction to Local SEO Services
Local SEO services are crucial for small businesses that work on a regional level. Instead of people who work on the national level. While businesses working on the national level needs SEO services to improve their ranking across the country. Local SEO services improve the ranking of small business in a specific location. Local SEO strategy helps promote your brand, products, and services to local leads and customers. Thus small businesses need to appoint local SEO companies to optimize and improve their ranking and website. SEO services will help you get remuneration from the increased traffic on your website. It help your business gain more revenue.
When you optimize your ranking in Google by using local SEO services. It will lead to more website traffic, leads, and conversions of potential customers. Since the local SEO strategy is more relevant to your business. Local SEO services will help you fight more effectively and efficiently against large corporate giants with unlimited resources to spare. When you focus on optimizing local SEO services. You can counterbalance the benefit of bigger brands that regularly optimize for broader keywords and depend on brand recognition rather than value propositions to generate more traffic.
Let’s discuss ways to improve your rank by using local SEO services.
Register with Google my Business
Among all the local SEO services, registration with Google my Business has proved the most beneficial. The most efficient way to rank higher on Google Maps and gain visibility in Google search results is to optimize your Google my Business account. After adding all the information to your Google my Business account dashboard, your Business profile will have all the information you provide. When you optimize your account using local SEO services, your business profile pops up in Google search local results, Google search knowledge panel, and Google maps.
You can include the following points in your local SEO services to optimize your Google my Business-
- Verify the business ownership after setting up the Google my business account.
- You should provide precise, exact, and up-to-date information so that people can easily locate your business. Providing up-to-date information about your company is one of the most effective local SEO services any SEO agency provides to optimize your Google ranking.
- Do not forget to add many pictures, your company logo, your operational hours, payment modes accepted, and the kind of product and services you offer.
Your response to customer reviews should be sincere and polite.
Have happy customers write regular reviews
When you add regular glowing reviews from your happy customers. It optimizes your Google my Business presence and encourages more local people to buy your products. Good reviews from customers are one of the effective local SEO services. You should employ in your business that will help you gain a loyal customer base and improve your Google ranking. According to the Local Consumer Review Survey, 85% of customers trust online reviews as much as they believe in personal recommendations.
Here are some points you can use to motivate your customers to leave reviews-
- After the sale is done, ask your customer for a review.
- You can also ask your customer to write a review by sending a post-purchase email or text, but only after you have done an internal survey that the customer is satisfied with your product or service.
- Respond sincerely to reviews and behave professionally when reacting to some not-so-good reviews about your business. Writing and responding to customer reviews is one of the constructive local SEO Company you should use in your business to gain more visibility.
Use local news stories or events to create content
You can easily grab your customer’s attention by creating content that speaks or relates directly to local news or events. Using local news stories to create content is one of the fruitful local SEO services provided by a local SEO agency to catch your customer’s attention. Customers are likely to remember your company’s brand for a long time.
Here are some of the strategies you can use to create content on local news or events –
- You can write blogs focusing on local news, stories, events, or activities.
- Create videos of charity or other local causes that your business has been a part of or supports.
You can set up your website with location-specific web pages with high-quality content focusing on local events if your business serves different regions.
Adapt Your Website for Mobile Devices
A study conducted by Stone Temple researched 2017’s mobile vs. desktop trends and found that people are shifting to mobile phones faster than expected. Visiting websites through mobile grew from 57% in 2016 to 63% in 2017. At the same time, visiting websites through desktops reduced from 43% in 2016 to 37% in 2017.
A study conducted by Acquisio in 2017 concluded that traffic from local searches could be particularly remunerative since 75% of all mobile searches done by local people visit stores in person within 24 hours. The study confirms that it is essential to use local SEO services to make your website mobile-friendly and easily accessible through smartphones.
Here are some of the tips you can include in your local SEO services to make your website more user-friendly-
- Ensure that it does not take more than three seconds to load your website. Generally, it is noticed that your customer is likely to get distracted and will leave your website after three seconds.
- Use fonts on your website that are easy to read
- Use intuitive UI for a good UX
Using local SEO services will help your small business stay at the top of its game. SEO services generate traffic to your website and help you monetize from the traffic. SEO strategies will help you establish your name in society and help you fight big corporate brands. Optimizing your google profile with new images and reviews will help your customer’s trust. In this digital marketing era, using SEO services is just a cherry on top to establish your brand in society!