July 2022 - Kyros Digital Marketing

Social Media – A Necessity For Your Business

Many brands think that they understand social media but do you have an idea about the influence it can have on your brand? It would help if you understood that knowing how to take full advantage of its influence is the best thing you can do for your business.

In this guide, we will cover a social media marketing guide for you which will include – its meaning, its benefits, and how you can measure the results of your organic campaign.

Let us first start by explaining what social media marketing is. It involves using social platforms to promote your business, brand, or services. In the last ten years, it has become an important part of any marketing campaigns organized by brands. As per recent research by Ad Week, almost 91% of businesses use two or more social platforms for their business.

The foundation of a business’s social media marketing strategy is built on building relationships and connecting with current and potential customers. Building the right and meaningful connection will lead to an increase in brand loyalty, thereby increasing the sales of a business. But a business must ensure they have the right technology, team, and strategy to establish an effective social presence on all platforms.

Social Media Platforms For Your Business

In 2022, every business has the option to choose from so many social platforms, but not every platform will make sense for a business.

Most brands prefer having a presence on Instagram, LinkedIn, Twitter, and Facebook. However, your choice of platform will depend heavily on your niche industry and the type of content you plan on generating.

Instagram

With an active user of 1.3 billion, it is the world’s largest image-sharing platform. It is the perfect social platform for businesses having high-quality videos, photos, or other visual content. A brand can easily promote social media on this platform by using reels, shoppable e-commerce features, and high visibility of stories.

Facebook

It is the largest social network in the entire world. There is an obvious reason why this platform has been around for so long – it is a tried and tested revenue generator. If a brand is trying to build awareness, drive-in traffic, and attract users to the store, advertising on Facebook can bring outstanding results.

Twitter

This social platform currently has 211 million active users. People usually use this platform to stay up-to-date with the latest news and trends. The best social media campaigns on Twitter can drive excellent traffic to a brand’s website. Also, this platform’s high search functionality can reach people talking about a brand or business.

YouTube

It is the second-most used social platform in the world after Facebook. It is more than a social platform with a monthly active user of 2.29 billion. The channel promotes long-form content, allowing users to receive information visually. If a business wants it to appear better in search results, it must be active on this social platform.

With an active user database of 740 million, almost 40% of LinkedIn members use it daily. It is a great platform for businesses to market themselves to job seekers and potential consumers. People use this channel to get a better sense of a company or a brand. Often, a company uses this platform to celebrate their wins, generate sales leads, and recruit new people.

Benefits Of Using Social Media Marketing Services

There are various benefits of using social platforms for promoting a brand besides the most obvious point, access to a vast majority of the audience.

Builds Brand Loyalty

Social platforms allow a brand to talk with its consumers. It allows a business to build consumer relationships by interacting with them daily. It has been estimated that almost 78% of people buy products from a brand after having a positive experience on social media.

Kyros Solution, a digital marketing company, can help a brand build an effective community by replying to comments or tagged photos and facilitating back-and-forth conversations with a consumer. This relationship will increase brand loyalty, thereby enhancing the trust of a consumer.

Increase In Website Traffic

Every business wants to attract more traffic to its website. The good news is there are millions of people using social platforms daily. But the real challenge for a business is to figure out which customers to reach and the best way to reach them.

A social media management company can help you organically increase traffic by adding links to the brand’s bio or using paid ads to target a specific group of customers. A brand can optimize paid ads for conversions, which one track through pixels and UTM links.

Competitor’s Analysis

The best thing about social platforms is their transparency. The more authentic you are, the more likely a consumer will trust you. Since most businesses have a presence on a social platform, it makes it easy for a brand to analyze what its competitors are doing.

Things to look for while analyzing a competitor’s social platform:

Their target audience.
Their engagement rates.
Kind of content their followers like.
Amount of people talking about their brand.

Measuring Organic Social Media Success

Let us discuss the four ways you can measure success on various social platforms.

Volume

A brand can measure volume by measuring how many people are talking about them. The easiest organic way to measure this is through hashtags. For instance, you can see how many views a hashtag has generated for a business on Instagram. A brand can also use social listening tools like Sprout Social or Talk walker to measure conversation volume.

Reach

Reach is measured by the number of people viewing your content. There are two main methods of measuring this – reach and impressions.

Impressions mean the number of times a brand’s content has been viewed by its audience. In contrast, reach includes the number of new people viewing their content. Every social platform has an internal analytics system that helps calculate these numbers.

Reach is something that should be calculated each month. As the audience grows, so should the reach of your brand, but organic posts can only go so far. It is calculated that organic posts only reach about 10% of a brand’s followers.

Engagement

The engagement measurement calculates the number of people interacting with a brand’s post. Engagement is something that should be observed in every post. Kyros Solution provides Best Social Media Marketing Agency In Surat to help with a brand’s social media marketing activities.

When a brand learns about the likes and dislikes of its audience, it helps them optimize its future content, thus ensuring that engagement increases.

The total engagement rate is calculated using the accumulated likes, shares, comments, and clicks. Engagement rate (ER) is calculated by dividing total engagement by total impressions.

Influence

Influence is a key metric for any brand as it inspires action. You need people to buy your products if you want to increase sales. But you need people to know about your brand if you want them to buy. Thus, reaching them at an appropriate time is important and keeping them engaged. Influence is the collection of all social platform metrics, but the primary way to calculate it is through follower growth.

More followers, the bigger your brand. Many brands, especially the ones just starting, approach influencers with a well-established community who trust them. When a brand works with an influencer, they are in the hope of tapping into some of their fans with the hope that they follow them too.

The best thing about social platforms is that they provide the opportunity for two-way communication. It is beneficial both for the brand and the consumer. Now that you know the power of this platform, all you have to do is to get started and build a history for your business!

By dgtl_kyros

July 19, 2022

15Jul

SEO

The Complete Guide To Off-Page Seo

Off-Page Seo: What Is It?

If you are wondering what is off-page SEO, it basically involves all those activities that do not involve upgrading or publishing content on your website.

To put it simply, off-page SEO techniques mainly include brand building, content marketing, citation building, social media, and much more. These techniques assist both users and search engines in understanding your site and thus help increase your website’s relevance, trust, and authority.

You may think like this:

On-page SEO = Your website

Off-page SEO = Another website or platform

You must be wondering why learning about off-page SEO activities is important. Let us explain you.

They are more about establishing your website’s domain authority. Without the presence of domain authority, your website will be unable to outrank sites with a higher authority. It would help if you kept in mind that a site with higher authority will always rank better than those having low authority. Search engines consider only trustworthy, relevant, and credible websites with a higher authority rank.

You may say that people trust your website because many people reference your site to search engines. And that part is there, definitely! But you cannot entirely depend on link-building. There are various other tactics that you can use. Let us dive right into it!

Off-Page SEO Checklist – Techniques That Actually Work

We will list various off-page SEO techniques that will work for your website.

#1 The Most Obvious, Link Building

Link building remains an integral part of any SEO strategy due to the Google algorithm. But it is vital to understand the most important link-building strategies for your niche or website.

When you earn backlinks from websites having higher authority, it likewise helps your website position itself as a higher authority domain. These backlinks work as a “vote of trust” from one site to another.

Your #1 goal should be to earn good quality links from high-authority websites. Link-building tactics should also include shutting down the link gap between your competitor’s website and your website. If your competitors are earning quality backlinks from good websites, you could be missing out on a great deal of high traffic.

#2 Building Your Brand

Brand building activities should be an important part of your marketing strategy and approach to off-page SEO. Curious to know how SEO strategy intersects with your building? Let us clear up your confusion.

One of the most important signs that you are building your brand is the increase in your brand searches. Your brand search can include the search of your domain name, brand name, or products. A business can use the Keyword Overview Tool to see how its brand searches have changed. They also have the option of using Content Marketing Trends to track the interest of consumers in their brand.

Another important reason why it is important to focus on brand-building is for the brand’s SERP. When you put effort into your brand-building, it helps Google understand its credibility.

#3 Content Marketing

It is a common misconception that content marketing is a part of an on-page SEO strategy. But seen from a holistic view, it is a part of both on-page and off-page strategy.

Any content generated and published on a website falls under content marketing. When a business creates exceptional and engaging content, it becomes easier to promote its brand and encourage others to share it.

Some important types of off-page SEO tactics in content marketing include –

Blog Posts.
Studies, Surveys, and research papers.
eBooks and Whitepapers.
Infographics.

Content marketing works well with off-page strategies such as social media, PR, and link building.

#4 PR

PR and SEO have been seen as two totally different disciplines for a long time, but the line between them has blurred over the years.

Digital PR is the perfect way to earn authority links at scale, thus making it the link-building tactic for many SEOs. A brand can use PR strategies to promote a great story and corresponding linkable assets. Thus, it is now possible to earn a large volume of links.

The contribution of PR in off-page SEO strategy is way more than just helping build links. A great campaign of PR also helps in –

Increase awareness about your brand and business. Brand awareness helps increase the brand searches by their target and potential customers.
It puts a brand or business in front of its customers, helps them memorize it, and gets them talking about it.
It helps in driving referral traffic to your website.
It helps build trust signals and positions a brand as a thought leader.

#5 Social Media

We cannot deny that we live in a social world. Social Media is vital in using the web and answering our questions. You can think of it this way – Best Social Media Marketing Agency In Surat.

A brand should treat social media platforms as discovery platforms and search engines. An active presence on social media platforms puts a brand in front of potential customers, thus providing answers to their questions.

A brand can also use social media platforms for customer service. Consumers can directly connect with the brand on social media whenever they want to raise a query or solve their doubts. It helps build brand authenticity and puts a positive impression on the customer.

A business needs to have an active presence, maintain professional communication, and treat the platform as another brand channel.

#6 Influencer Marketing

Various forms of influencer marketing are available in today’s time. A few years back, it was all about bloggers doing sponsored posts. But nowadays, it is all about TikTok, YouTube, and Instagram.

Influencer marketing is an excellent way to amplify your content, build your brand, and target potential customers. Influencers help brands ensure that they have a presence on social media platforms as a business.

#7 Guest Posting

Guest posting involves providing information and value to the audience of someone else’s website. When done correctly, guest posting can significantly contribute a lot to your marketing strategy than just being used as a strategy to build links. It remains one of the most efficient strategies of link-building.

Guest posting increases brand awareness in front of your target audience, helps a brand achieve the targeted traffic, and helps a business position itself as an expert in its field.

A brand must remember that its primary objective of guest posting should be to reach potential customers, get known to a site’s traffic, and build an effective brand. When you follow this strategy by keeping the points mentioned above in mind, you will find that it’s highly beneficial for your business.

#8 Podcasts

Podcasts are gaining a lot of listeners these days as they are getting insanely popular. It is estimated that almost 57% of Americans have heard podcasts at least once.

Let us look at the benefits of using podcasts –

You can gain a competitive advantage as most businesses are still not using them as a part of their marketing strategy.
Podcasts are an excellent way to reach new potential customers, share your knowledge, and gain visibility on various other search engines that are not Google.
Apple Podcasts is a kind of search engine; it lets its users find other podcasts by using relevant keywords.

A business cannot ignore on-page SEO factors these days as they help drive traffic through optimization, content creation, and ranking on other sites that are not Google. They are much more likely to build a real difference in your brand’s online presence.

Content Marketing Trends In 2022 To Drive 3.5x More Conversions

Importance of Content Marketing in today’s era

Andrew Davis, one of the most influential marketers in the world, once said that content helps in building relationships; relationships are built on trust, and trust drives more revenue.

The quote perfectly describes why content marketing is so important in today’s age. Consumers are not looking for promotional content that provides no value. Instead, they seek value-driven content that focuses on their pain points and needs. The world of content will continue to evolve and expand in 2022 with the brand’s marketing strategies. There is various user-generated content that you can use to leverage your approach and refine your strategy.

Kyros Solution, one of the best digital marketing agency in Surat, provides you with the best content marketing services you will need for your brand. This blog will focus on powerful trends that every marketer should know to drive 3.5x more conversions.

Content marketing trends to drive more conversions

Podcasting

With the growing popularity of TikTok and Instagram, the audio trend is growing quite popular in 2022, especially podcast content. As per a recent study, US consumers will spend nearly 15 billion hours listening to podcasts in 2021. The value of 15 billion is up by 25% from 2020. The platform for podcasting is growing and provides an incredible opportunity for marketers to utilize this field to their benefit fully. They are one of the cheapest ways to create new content, which is one of the primary reasons it is a natural fit for any marketing strategy.

Video Marketing

You must have heard the proverb that a picture says a thousand words, but can you tell how many a video says? Video content is a great way to display company culture and the in-depth benefits of a brand’s services. In addition, it is a great way to get people easily excited, as moving ads are more helpful in Best Social Media Marketing Agency In Surat than just images.

One can do video marketing in the following ways –

Short-form videos

Social media platforms such as Instagram, Facebook, and Snapchat allow users to share short, vertical stories that vanish after 24 hours. Thus, video marketers have a new way to target their audience, unlike traditional videos.

Smartphone videos

Unedited smartphone videos will dominate the video content market in 2022. They are unscripted and authentic, giving viewers a genuine glimpse into the lives of the people in the video. It is a great way for storytelling and building branding content.

Vlogs

Vlogging is quite personal and helps the consumers to know the creators on an intimate level. It helps build a connection between a brand and a consumer that cannot be replicated. It is predicted that the field of vlogging will continue to grow in 2022.

Social media video ads

One can say that social media platforms are like a goldmine for brands looking to reach a wider audience. Since videos are so engaging, social media video ads help to drive more traffic and increase brand awareness and loyalty.

Other forms of video marketing include Livestream videos and live webinars, silent videos, animated explainer videos, AR and VR video content, and vertical videos.

Voice Search content

Voice search content marketing is on hype in 2022 because of its SEO benefits and the advantages that it gives to a brand. It mainly involves using spoken order to retrieve any data from search engines.

Let us explore some popular voice search trends –

A large group uses voice search to find information about local businesses. They mainly use it to know about nearby locations and establishments. The search for ‘near me’ is quite high, as per a recent study by Google.
Another Voice search marketing trend that is gaining hype these days is voice-enabled chatbots. In 2018, the average voice search per month was 1 billion, where most of the questions came through voice-enabled chatbots.
Another important component of voice search for businesses is speed recognition technology. When a brand optimizes itself with relevant phrases and keywords, they tend to capture the voice searches of a consumer. This trend is quite helpful in the marketing process of business and helps deliver the required results.

Metaverse Marketing

Research shows that around 85 million people will use virtual or augmented reality in 2021. As technology advances have made AR and VR more enticing, usage has been growing steadily and has doubled since 2017. So, if metaverse marketing is not a part of your content strategy, it needs to be. It is essential to understand this concept for the engagement of younger consumers.

Following are the key features of a Metaverse –

It is always active.
It has a timeline that coincides with the timing of the real world.
It is a fully functioning and self-contained universe.
It has a mixture of different platforms.
It helps in creating user-generated content.

Increasing conversions by focusing on content’s usability

An effective content strategy needs to focus on every Google algorithm update and fully focus on user experience. Every piece of a brand’s personalized content should help convert potential users to actual customers and drive them away from competitors’ arms.

A brand needs to put efforts more into conversion prowess and usability and less into the volume of the content. Kyros Solution, a digital marketing agency in Surat, will help you build an effective strategy for your business.

Optimization of visual content

Blog posts can attract a brand’s target audience, but texts alone cannot suffice. When a business combines various content types, it leads to further optimization of CX.

A well-planned visual content structure can enhance customer interaction and quickly move potential customers on the buyer journey. One of the most popular forms of this type of marketing is infographics. A graphic portrayal of useful information and data makes it easy to introduce valuable content when users do not want to spend time reading a full blog.

Personalized and hyper-personalized approaches

A brand uses email marketing by customizing information and messages to create leads and improve user engagement. Nowadays, brands are increasingly finding the best possible ways to illustrate their understanding of a buyer’s journey.

But you must be thinking, what are hyper-personalized approaches?

It is a kind of data-driven marketing approach that uses analytics, artificial intelligence (AI), and automation to generate distinguished conversations with consumers. It not only refers to calling a customer by its name but also looks into a user’s wants, preferences, and needs. Marketers can consider each individual buyer’s character and cater their content marketing towards certain products, languages, and marketing channels.

A perfect example of a hyper-personalized approach is the recommendations given by Netflix based on a user’s recent viewing history.

A good content strategy is important to launch any digital marketing campaign effectively. A well-written piece of content drives more website traffic and helps in a higher ranking in SERPs. It often leads to more conversions for a business and makes users engage more with your brand and website. A well-executed content strategy campaign can give you 3.5x revenue for your digital marketing efforts. For more information on the benefits of content strategy, you can check our blog, Content marketing – Key to an effective digital marketing strategy.

By dgtl_kyros

July 9, 2022

05Jul

SEO

Tips To Improve Seo For Ecommerce

Role Of Seo In Your Ecommerce Website

One of the best ways to get in front of new customers is to get more traffic to your eCommerce store. The process of generating traffic is where the role of SEO comes into action. Search engine optimization is one of the best ways to become less dependent on paid channels, rank higher in SERPs, and get more organic traffic to your site.

When selling products on an online platform, you need to make sure that your website is visible to a large group audience. You need to follow various Seo Services in surat to get more traffic and thus make more conversions.

Let us tell you some of the most popular eCommerce SEO tips to grow your website.

Take Buyer Intent Into Account When Performing Keyword Research

It would be best if you did not focus exclusively on the most popular keyword in your industry. Instead, it would help to consider the buyer’s intention while searching for a specific keyword or phrase.

Buyer’s intention involves finding out the intention of the buyer when they are looking for something online.

Keyword intent can be divided into two types:

Informational – These searches are made of questions like “how to do I” or some factual queries. In informational keyword intent, a searcher looks for more details regarding a subject.

Commercial – In these searches, a user exactly knows what they want but does not know where to find it. They may type in phrases such as “find hotel deals” or “buy Redmi smartphone.” A consumer usually has more intent to purchase in a commercial keyword intent.

The eCommerce SEO process includes determining the perfect keyword intent to bring more traffic to your website. You could use a keyword tool like Google Keyword Planner to determine the keyword intent. You can also use a tool known as Ubersuggest, which is quite beneficial for generating new content ideas for content writers, bloggers, or copywriters. You can also consider using Answer the Public, where you can enter a keyword on the homepage to discover what exactly people are asking about.

Do Not Forget To Add Long-Tail Keywords In Your Seo Strategy

A long-tail keyword is visible on the right side of the page on SERPs. They usually do not have a high search volume but still apply to your business. Such an SEO strategy for eCommerce websites will lead to greater conversions and higher traffic volumes.

Long-tail keywords in your SEO strategy usually reveal what your customer is searching for and their intentions. For instance, “shoes” is a short keyword, but “best walking shoes for winter” accurately reveals customers’ intention and their next steps.

Long-tail keywords are a great source of traffic in your SEO practices and are particularly useful for:

Increasing the rate of conversion
Easily ranking new sites
Easy win on an affordable budget.

You can use tools such as People also ask, Ubersuggest, or Wordtracker to find long-tail keywords for your eCommerce business.

Best eCommerce SEO practices include improving ranking through optimizing product pages

You can acquire and attract new customers and gain more conversions through on-page optimization techniques. It is always a good idea to focus on areas such as:

Images
Product Description
Reviews

Images

Optimizing images for SEO will get more traffic from potential customers and higher rankings in your search engine. It is also possible to get more traffic from Best Social Media Marketing Agency In Surat.

Optimizing images for SEO includes:

Adding ALT tags with captions.
Choosing an appropriate size for suitable images.
Use appropriate keywords in file names.

Product Description

You can consider the following points while optimizing product descriptions for SEO:

Adding unique and high-quality images.
Adding keywords.
Adding descriptions rich in the keyword.
Adding call-to-action
Adding testimonials

Reviews

Reviews are vital for the success of any eCommerce service. It helps consumers decide whether to do business with an online store or buy a particular product. Reviews also help improve conversion rates and build trust with your potential and current customers.

You should encourage your customers to leave reviews whenever they purchase a product from your website.

Building a user-friendly website

Making a user-friendly website comes under eCommerce SEO best practices. Paying attention to UX or the user experience of your website is vital for your business.

Apart from looking good, it is vital to consider that your website works well. Ensure that advertisements do not interfere with the user’s view of the content. You should see that your website is easy to navigate and intuitive.

Your website should be such that a consumer remains engaged with your website and have a wonderful shopping experience. If visitors have a poor experience, your website will rank lower in SERPs; thus, your SEO strategy will fail to work. You can check our blog Best SEO tips for more traffic in 2022 for more information in this area.

To enhance the UX of your website, keep in mind the following points:

The website loads quickly.
It is easily accessible on smartphones.
The website is free from clutter.
Navigation is easy on your website.
Do not forget to add CTAs.
There is consistency in styling.

You Should Avoid Duplicate Pages And Content

Your SEO strategy will fail to work if you fall into the trap of adding duplicate images and product descriptions to your website.

You can keep the following points in mind to lessen the amount of duplicate content on your website:

Using a Content management system (CMS) or including canonical tags on pages that might have duplicates.
Including a suffix to the URL of your website.
Using different images for products.
Including unique keywords on the pages of your website.

Create Better Content For Your Ecommerce Site

Written content plays an important part in your SEO for an eCommerce business. When you regularly update high-quality content, you can:

Attract organic traffic to your website.
Helps in building trust with your potential and current customers.
Helps in increasing the rankings of your eCommerce research your website.
Makes you stand as an expert in your niche.

You can improve your content for SEO by using the following tips:

Do research on your target customer to get to know a basic understanding of them. When you know your consumers, you create content that solves their problems and everyday concerns. You can make use of buyer personas to help you with this.
Research the kind of content your target audience prefers. You can survey to determine this knowledge. Your content data should identify which content is getting the most views.
Maintain a content calendar, so your content creation efforts are on schedule and streamline your content production.
Your content should attack every stage of your customer journey.

Creating Links For E-Commerce

Building links is a vital ranking factor for SEO. A high-quality link signals to Google that your website has reliability and dependability. Backlinks also help in ranking keywords of your website.

Tips for creating effective backlinks for your eCommerce website:

Write and publish guest posts.
Make use of social media ads.
Generate and share content on various social media platforms.
Send out press releases.
Generate infographics and share them on online platforms.
Publish case studies and whitepapers.

You should avoid buying links. Some paid links violate the guidelines issued by Google. Also, some links are low in quality which can reduce traffic and lower ranking on Google. It may also create a negative impact on your website’s reputation. For more information about link building, you can check our blog Link building for SEO: The complete guide.

As per a recent study of eCommerce SEO statistics, 44% of people start their online shopping journey by using a search engine. You can know from these statistics that it is very important for you to improve search engine optimization for your eCommerce business.