Why is Technical SEO Important?
Technical SEO involves optimizing your website, so it is easily crawled, indexed, and displayed on the first page of search results when relevant search terms are entered.
Anything that you do in addition to content creation is technical SEO. It is the process of giving a strong foundation for ranking your relevant phrases and keywords. It helps websites rank higher in search engine results by optimizing them in various aspects that affect the website’s rank. Also depends on the content to site structure.
In order to stay competitive, SEO professionals must also keep up with Google’s algorithm updates to provide the best user experience possible.
These are the tips that you should know to boost your traffic.
6 Technical SEO Tips to Rank Your Website
There are a few steps that you can take to boost traffic on your website and give your business the growth that it deserves.
1. Making your website mobile-friendly
One of the most important updates of the google algorithm that came in 2015 was to give more preference to responsive, mobile-friendly websites. In what was termed ‘Mobilegeddon’, several high-ranking sites were punished for not embracing a more mobile-friendly website.
Nowadays, having a mobile-friendly site is one of the most important technical SEO tips anyone can give you.
You can use any of the tools below to check your website’s friendliness.
2. Increase the speed of your website
The speed of your website is important. If the site’s speed is slow and takes forever to respond, Google will slightly penalize your website.
If your website doesn’t load fast enough, even if your content is the best on that topic, you’ll rank lower on search engine results pages. You can use any of these tools to check the speed of your websites, such as GTMetrix, Google PageSpeed Insights, and Pingdom.
It would help if you tried these techniques to increase your website’s speed such as:
- Optimizing the images present on your website.
- Reducing the response time of your server.
- Making use of the content delivery system (CDN).
- Enabling compression.
- Enabling browser caching.
3. Develop and optimize your XML sitemap
Sitemaps are useful, and they help Google find and understand images and video files. Moreover, they also help Google to find and index your web pages. It is quite easy to build an XML sitemap. If your hands are on WordPress, you can generate it easily using free plugins such as Yoast or Google XML sitemaps.
Once you have completed creating a sitemap, you must submit it to Google Search Console.
4. Fix site errors by performing technical SEO site audits weekly
If you want your brand to rank higher on search engine result pages, firstly, you need to fix your on-page SEO issues by performing a technical SEO audit.
Several tools can help you run a technical SEO audit, such as SEMrush, Moz, and Ahrefs. You can easily sign-up for a 30-day free trial of SEMrush because they scan your website and locates errors, warnings, and performance issues to help you recommend things that would improve site functionality. Moreover, SEMrush is a powerful digital marketing tool that can help you more than technical SEO audits.
5. Optimize internal links to your website
Internal links are hyperlinks that point to one another within the same website of your brand. They are very important metrics and help establish an SEO-friendly website architecture, even though internal links may not have the same influence on search rankings as external links.
To improve the links between your website, include multiple keywords when linking web pages related to one another.
6. Find and link broken links on your website
Broken links are important from an SEO perspective because it is not just bad from an optimization point of view, but they can also negatively impact the user experience on your site. Because you would not want any of your users to land on a 404 error of page not found, which would certainly create a first bad impression, the user would never return to your website again.
For this reason, you need to check for broken links on your website regularly and fix them. There are easy ways to fix the problem of technical SEO, such as broken links if your site is running on WordPress. One such free plugin is a broken link checker that will scan your entire website every 72 hours for broken links.
You will receive an email notification when the plugin detects any broken links on your website so you can focus on fixing them promptly.
All the above-mentioned technical SEO checklist is equally important to fix technical issues on your site to perform better on search engine result pages.