Why is SEO essential?
An SEO friendly website is the heart and soul of any business. With most businesses operating online, the website has become an inevitable part of any business. Therefore, a good website needs a proper utilization of SEO. However, many people do not think about SEO until after their website is completed. Therefore, it is essential to take SEO services while designing your website. An SEO friendly website is where the search engine can comprehend your content. Making sure that a search engine can easily creep in and comprehend your content is the first step in ensuring your visibility in the result pages of your search engine. Systematic planning and a well-designed approach are essential in building an SEO-friendly website to portray your business and services.
Here are 10 tips to improve your website design through SEO:
Design a well-structured plan for your website
By accepting that your website requires some upgrades, it is time to take a step back and design a plan on how you are going to fix them through SEO. Your first step is to figure out your customer journey from the first time they visit your website till they become your customer. When trying to figure this out, keep in mind what pages they frequently visit, what content they read, and what offers to attract them the most. You can also create a survey to determine your customer’s needs and preferences. Digital Marketing survey will help you gather knowledge about your customer and design a good SEO-friendly website to fulfill their needs and demands.
Link to websites with suitable content
link addition remains a good SEO strategy. Often people think that link building will make you lose customers. But this is not the case. Linking your website to high-quality content will help you gain the trust of your customers in your niche. You can also inform the influencer when you link your website to them, and they can link you back and probably help you share your post. Creating a link to good quality content is more about quality than quantity.
Take out all distractions and disruptions from your website
Complex animations, too-long contents, and “heavy” images are some of the things that a customer gets distracted from. A customer has an attention span of only 8 seconds. Therefore, make sure that your SEO-friendly website uses good quality font, image, and logo. Without this, a customer is likely to get distracted, and you would not be able to convey your message correctly. Our SEO company in Surat, Kyros, can help you design your website perfectly with utmost satisfaction.
Add a review about the products that you are offering
Customers gravitate towards products whose review is written by customers online. For example, we naturally buy products with a 4 or 5-star rating on Amazon. Design a website where customers can write their reviews about your website’s products. A video review proves to be very beneficial. However, a text review proves to be equally good and a smart website design idea.
Navigation is essential
Navigation is an essential part of any website. It is a map that shows important places that your customers can visit. It mainly includes your products, services, customer reviews, and various essential things. Building a good SEO website means that your website should quickly locate customers to what they are looking for. On the other hand, a confusing website will easily distract customers, and they will move to your competitor’s websites.
Make an attractive homepage
In 2018, a study by Nielsen Norman suggested that people spend 74% of their viewing time on a website’s homepage. Therefore, your homepage should be attractive and include the following points: product specifications, blogs, achievements, customer reviews, details about your company, and various others. A good SEO website homepage will give an overview to your customers about your company, resulting in a higher conversion ratio.
Effective use of white space
‘White Space’ refers to the area around your content lacking any image or words. It plays a very influential role in planning the structure of your website and where to put your various other elements. The distance of white space between elements can guide a person in which elements are supposed to be together and which are supposed to be not. Adequate white space is a good SEO website that can make it easy to read and convey the message properly to its customer. It also makes your page look very aesthetic.
Make your website smartphone-friendly
It is estimated that 80% of people often visit websites on their smartphones. So while designing a good SEO-friendly website, it is essential to make your website easily accessible on smartphones. Furthermore, it is necessary to make your website suit the needs and demands of your customers. Therefore, it is essential to consider the following questions while designing a mobile-friendly website: why would they visit my website on a smartphone? What exactly are their needs? And am I quickly providing these solutions?
Enhance the speed of your page
A page that will take too much to load will likely distract customers, and they will shift to your competitor’s websites. An SEO friendly website should be such that results are shown very rapidly and efficiently. Increasing the speed of your page will keep the users interested and glued to your page. It will help you easily convert your customers. By SEO Service, a website will help the users have uninterrupted service and likely convince them to buy the product.
Use proper images to enhance your website
People nowadays are getting very fast in deciding whether they want to scroll through your website or make a purchase from you. Using images that have been copied or poor-quality images will spoil your product’s brand. While designing an SEO-friendly website, it is imperative to use images to make your website more aesthetic and pleasing. It is also important to properly place your images to make your website look more trustworthy and efficient.