How can you understand for sure that it can be effective for your business without trying and possibly wasting your time? Instagram is undoubtedly one of the most potent social channels around, and we’re optimistic that any marketer not yet utilizing it is missing out on something significant. Whether you handle the social media of a small business, a big company, or you’re using it to improve your brand, having Instagram into your marketing procedure is a must! So how is Instagram good for business? Here are a few reasons why it is.
Instagram marketing is one of the strategies to expand your digital marketing content over a specific digital channel. What makes Instagram a dominant platform is that numerous people see that they can work with influencer marketing to reach a broader audience.
Reasons to Market on Instagram
Instagram’s prime advantage over other social media platforms is its visual aspect. So if you have a company that serves from the design of your product or service with a visibly noticeable end result, Instagram is the best source to display that content.
Illustration, video, and imagery are excellent content fits for this social media platform. Still, your marketing strategy will eventually define what type of content to publish and how frequently to post it. Therefore, building a strategy before going right into a new social media platform, no matter how great it works for everyone else’s company, will make you focused on your goals and, most importantly, your audience.
How important is Instagram marketing?
With about 1 billion different monthly users on Instagram, marketing on it is worth it. Not only does this give your company an extra channel to use when communicating with your audience, but many have also discovered success with direct buying through the platform. So Instagram marketing is essential and, while it may not be perfect for everyone, it is worth considering.
Features that make Instagram marketing worthwhile
When making your Instagram marketing strategy, you’ll want to ensure you utilize the below-mentioned Instagram features.
Instagram stories are a source to reach your audience directly. Thanks to updates like adding stickers, mention accounts, and shoppable tags, it’s also become an excellent way to promote products. Not only that, it enables brands to communicate one-on-one with their audience.
IGTV takes stories to an entirely new level by enabling brands to make longer formatted videos to share with their audience.
A huge part of Instagram is the usage of hashtags. Hashtags are shown by the “#” symbol and add up to connect users to related posts. For instance, take Calia’s name hashtag, #staythepath. When users mention it to their posts, they end up viewable by others who use the hashtag, improving their possibilities of communicating with brands and each other.
Benefits of Instagram for Business
Instagram has grown from showing off wealth or achievements to a healthy platform for business purposes in recent years. There are many ways Instagram can influence your business positively.
Instagram marketing does wonder for brand recognition. For instance, 83% of users admit that this social network enables them to explore new products or services. Additionally, people have more trust in the brands displayed on Instagram.
74% of users acknowledge brands with Instagram accounts related, and 78% see them as famous. As opposed to brands that do not have an Instagram account are expected to be avoided by potential customers.
One of the best sources to keep relationships with customers is social networks. They enable you to receive feedback from your audience by likes or comments, keep them engaged with captivating content, notify them about exclusive offers, and more.
Successively, Instagram works for client engagement even better as compared to other social platforms. Normally, a photo on Instagram receives 23% more attention than a post on Facebook, even though Facebook has double more active users.
We already understand that the Instagram user base makes purchases readily. This buying audience is vast – 11% of social media base in the US shop on Instagram.
Understanding this characteristic, Instagram allows businesses to make the most of their platform. Instagram gives a strong set of tools that enables users to buy right from Instagram. Among them are linked in shopping tags, Instagram Stories, ads, and more. Read the complete list on the Instagram website for detailed information.
Audience growth possibilities
Instagram increases your business’s reach by allowing you to define your target audience accurately. This opportunity is there on Instagram ads manager, thanks to its targeting features. You can spot the relevant audience as per their demographic data, interests, behavior, and more.
Additionally, the Instagram ads manager gives you robust retargeting features. Combined, targeting and retargeting allow you to drive good Instagram leads and effectively nudge leads from other channels down the sales funnel.
The Instagram analytics tool enables you to monitor your ad performance. For instance, you can follow outreach, cost per purchase, the number of purchases, total campaign spending, conversions, and more.
Concluding, Instagram marketing grows your brand, takes you closer to a willing-to-buy base, and keeps them involved with your business.