SEO – An absolute need for your business

The year 2022 saw an all-time high in the need for SEO. As consumers shifted from offline to online, even the most traditional business realized the need for digital marketing to survive in this competition.

Search Engine Optimization is a cost-effective and viable way to understand consumers in crucial areas.

Many brands have already realized the need and necessity of search engine optimization in their business growth. And now it’s time for you to know their needs and benefits in your online digital marketing services.

Search engine optimization improves the overall visibility and searchability of a website. But do you know the real value that they offer?

SEO for your business – How do they help?

Let us explore several reasons why search engine optimization helps in the growth of your business.

1. Website traffic is primarily derived from organic search

Organic search is an integral part of the buyer funnel and plays a massive part in the website performance of a business. It ultimately helps them complete the engagement or conversion of potential customers.

As you know, Google owns a large part of the search market than competitors like Bing, Yahoo, Yandex, DuckDuckGo, and many others.

This does not mean that other search engines do not contribute to a brand’s visibility. But it’s just that Google is a clear-cut leader. Thus, it becomes essential to follow its guidelines.

As per research, most people with an internet connection visit Google at least once a day to grab information. Thus, being highly visible on a trusted site such as Google will positively influence the brand’s and business’s image.

2. It helps in building credibility and trust

Using search engine optimization helps build a strong foundation for a website that has a compelling user experience and is easily discoverable in search engines.

So how does SEO work in establishing the authority of a website in search engines like Google?

Authority is achieved over a period of time as a result of various elements such as:

  • Natural Links
  • Machine-Learning signals
  • Positive user behavior
  • Optimized on-page content and elements

Establishing authority and credibility requires patience and time and cannot be done overnight. It requires patience and effort as it depends on offering quality products and services that allow consumers to trust a brand.

3. Search engine optimization is the perfect way to understand target customers

SEO for small business helps a brand understand what consumers need and desire. From understanding the shifts in the macro market to understanding consumer intent in depth – it does it all.

The formats and data of search engine optimization – word or spoken – give us a clear idea of user behavior and intent.

And it provides this information in various ways –

  • Analysis of SERP
  • AI insights and Analytics data
  • Search query data

4. Good SEO also improves User Experience

Providing a good user experience is the number one priority of every marketer. Every brand wants maximum visibility and better organic rankings on its website. However, they fail to understand providing an optimal user experience is a big part of getting there.

User experience has become integral to a website’s success, as Google knows how to interpret good and bad experiences.

Providing sought-after data directly on search engine results pages (SERPs) is a clear example of building a solid user experience for Google.

Quality SEO for startups helps establish a positive user experience which positively influences a brand’s image.

5. Generating more leads

Nowadays everyone is using the internet. Around 5.6 billion people use Google to find products and services. When a website is optimized by using the correct phrases and keywords, it will appear on the first page of the search engine. This appearance will make your brand present at the right time and place to catch your consumer’s interest. You will also get an idea about your potential customers and their wants.

6. Search engine optimization is less costly

Doing marketing campaigns can be very costly and can incur additional charges. However, effectively using search engine optimization is quite cost-effective in building the brand awareness of your business. You may incur some costs in the beginning, but in the long run, it is going to give long-lasting results and save you from various other expenses.

Using SEO will place your brand at the right place and at the right time, increasing your conversion. It thus gives you a significant return on your investment.

7. SEO plays a crucial part in public relations

Search engine optimization helps in building long-term equity for a business. A good ranking on search engines like Google helps elevate the brand’s profile.

A good SEO and PR strategy will make your brand visible when people search for news and related items. Also, when a consumer has a good user experience on a brand’s website, a particular business’s message will be heard, and its services will sell.

To sum up, SEO is not so easy. It requires patience and effort. It may not give instant results, but when done correctly, it can do wonders for your website that will have a long-lasting effect.


I work with clients from different industries including travel, fashion, educational services and health sector.