The biggest advantage of digital marketing is that it costs far less than traditional advertising channels. With search engine marketing, you can get qualified leads for a fraction of what it would cost you to reach them through television, radio or newspapers.
Television and radio advertisements reach only a certain number of people, print ads are only seen by subscribers, and billboards are easily ignored while driving past them.
Digital marketing is more scalable than traditional marketing, since it can reach thousands of people at once instead of just a few hundred through word-of-mouth or flyers.
Digital Marketing Easy To Scale
Digital Marketing can help you reach a wider audience. Traditional marketing is still important for building brand awareness.